Tom Hatching business expansion



Antarctica usually mentions snow images (its many), snowy peas, and penguins (and whenever you think about the vegetable temperature) sends to your spinal cord. Is. Some do not think the ideal place for casual vacation or a desired place to stay and work, but the amazing thing is enough, it is growing in the continental continent popularity. Jackson, the founder of the New Hampshire-based Antarctic Connection, ask Tom and Gloria Hutchings.
Antarctica usually mentions snow images (its many), snowy peas, and penguins (and whenever you think about the vegetable temperature) sends to your spinal cord. Is. Some do not think the ideal place for casual vacation or a desired place to stay and work, but the amazing thing is enough, it is growing in the continental continent popularity. Jackson, the founder of the New Hampshire-based Antarctic Connection, ask Tom and Gloria Hutchings.
After working for Antarctica for four years, the couple realized that there was an unusual opportunity to create an e-commerce site dedicated to the product. Antarctica Tom, 38, and Gloria, 36 started the site on 1998, and yet, it is still the only eCommerce site on the internet dedicated to Antarctica, with books, maps, and accessories, posters and gifts Offers some .
In its first year, there were about 50 visitors in the site almost every day. Today this figure receives it 20 times. During this Christmas season, the couple saw a huge increase in sales and three times increase their expected sales. Here's a glimpse of how Tom and Gloria took a cool idea and turned it into a network business
Home Office Mag. Com: When did you prepare this interest in Antarctica?
Tom Hutching: 1985, We work in Antarctica and he met a few people due to our interest. It was one of our places to place or list our list as a place to work. After applying for a few years, we were working and started working in Antarctica in 1990. My background is built so I worked as a growing and constructive coordinator. My wife worked in logistics. We were interested in this program because it was something interesting, and we wanted to travel. We did not have any children, so it seemed like an ideal opportunity.
Home Office Mag. Com: How did you start developing your business?
Hoching: We were actually going to contract outside the web. Site work, which means a lot of money should be spent. Instead, we decided to start a small account based on the recommendations of some other people in the business as well. I did not know anything about HTML programming or eCommerce, so I just stood in the books and started learning. We could have the software that could take the e-commerce structure into the spinal cord, and I made the main pages.
My wife's background is in retail management, so she knew about setting up a warehouse, structural finish and setting up operation. We took a room at our house and turned to the office. We completely divided our cellar [to make warehouses] - control everything, shelters, and make a benchmark bench.
HomeOfficeMag.com: How do you sell your products on your site?
Hutchings: There is a store in American research stations in Antarctica, and my wife had to run a shop. They were able to get contacts with many store suppliers. We have also begun Internet searches for other products.
Home Office Mag. Com: What do you think of your growing growth?
Hutching: Exit Antarctica mailing lists or travel organizations sending Antarctica last year went to Antarctica last year in the passenger exit our brochure and distributed all our brochures. We also started the mailing list on our website and we have a few thousand members.
Home Office Mag. Com: What are the plans on your site in the future?
Hutching: This year we hope to come out with a catalog. I know that many people are incredible with putting their credit card online so I really want to make a catalog that people are just concerned about discipline. Every year, tourists are going to Antarctica, and the development of this area of ​​interest is just a jump.

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